Lose It! – Weight Loss Program and Calorie Counter


Lose It!

Join the millions of people who have lost weight using Lose It!. As the most successful comprehensive weight loss program, Lose It! makes it easy to choose how you want to lose weight. We give you all the tools you need to track food and exercise, plan meals, and stay motivated to make smarter choices and achieve your goal. Lose It! is weight loss that fits™.


Getting started with Lose It! is easy. Simply download the app, tell us a little about yourself (or import your profile from the Health app) and we'll create a custom weight loss plan for you. Then start logging your food and exercise. There's no easier diet app!


Lose It! helps you set goals for weight loss, exercise, nutrition, blood pressure, sleep, and more! You set the goals, we’ll help you with the plan to achieve them:

-Body Fat*
-Exercise (Calories, Minutes)*
-Nutrients (Carbohydrates, Fats, Protein, Fiber, Sodium)*
-Measurements (Neck, Hip, Waist, Bicep, Thigh, Chest)*


Lose It! offers simple, easy-to-use tools for tracking what you eat and do:

Tracking Features
-Foods logged to your phone's Health data will automatically sync to Lose It!
-Comprehensive food and exercise database with over a million entries
-Easy-to-use free calorie counter and food tracker to stay within your daily budget
-Barcode scanner makes tracking a snap!
-Recipe builder
-Share foods with friends
-Meal & Exercise Planning helps you stay on track!*
-Track steps with your phone using our in-app step counter (iPhone 5S and 6 only)*
-Keep a diary or journal of your weight loss with Notes*


Want to know where your calories are coming from? Need help breaking through a plateau? Our newest feature Insights helps you answer questions like these to keep you on the road to success.

Food Insights

Charts & Reports
-Calorie Chart*
-Meals Chart*
-Nutrients Chart*
-Email Reports*


Lose It! makes tracking a snap. Our platform integrates with the best health and fitness devices, trackers, and apps available (wireless scales, pedometers, workout apps, and more) to provide a truly seamless, connected experience.

Apps & Devices Supported:
-Lose It! Bluetooth Scale
-Withings Body Scale
-Fitbit Aria Body Scale
-Nike+ Fuelband
-Fitbit Tracker (One, Zip, Flex, & Classic)
-Jawbone Up
-Shine by Misfit
-Nike+ Running App
-Withings Blood Pressure Monitor
-CarePass by Aetna


In-person meetings are so last century. Access your support network from your fingertips through our social features. With Lose It!, you can connect to friends, family, and peers around the clock for the support you need, when you need it.

Peer Support Features:
-Connect with Friends
-Control Privacy
-Join Public Groups
-Join Private or Hidden Groups*
-Create Public, Private, or Hidden Groups*


We think health & fitness is more fun with others. Lose It!’s challenge platform unlocks your competitive side and helps you achieve your goals. Whether it’s weight loss, exercise, or total wellness, Lose It! offers head-to-head, team, and group-based challenges. Compete with each other or work together toward a common goal. Join a public challenge or create your own!

Challenge Type:
-Weight Loss
-Days Logged
-Fruits and Vegetables
-The Lose It! Challenge™*

Join/Create Challenges:
-Join Public
-Join Private or Hidden*
-Create Public, Private, or Hidden*

*requires premium upgrade

Join Lose It! today for free, or upgrade to our premium version to unlock even more features than our calorie calculator!

Like us on Facebook: http://www.facebook.com/loseit or follow us on Twitter: @loseit.

What's new in version 6.2.5

Touch ID support
For those of you who like things nice and secure (and therefore are using our passcode lock feature), you can now use your Touch ID to unlock Lose It!, making it that much faster to Lose It!.

Improved Healthkit Workout Support
We've made a few small improvements to our Apple Health workout support.

Fixed A Couple of Bugs
We rooted out a couple of crashes that could affect users when they start Lose It! (including a small hiccup on iOS9). Then we fixed them.


Linked Opinion

Recommended by Katie Floyd

Version 5.1.9 – April 6, 2014 at 6:26 AM

Not Recommended by Michael Hopkins

Version 3.7.3 – August 2, 2012 at 5:51 PM

Not Recommended by R. Bruce Jones

Version 3.9.1 – September 28, 2012 at 9:47 AM

Faved by Robert Fay

Version 3.9.1 – September 30, 2012 at 5:32 AM

This app makes it easy to remain conscious of what I eat and I've lost (well, RE-lost) almost 10 pounds in September. Scanning the bar codes have made food entry less onerous.

Not Recommended by Adam Gira

Version 3.9.1 – October 3, 2012 at 8:32 AM

Recommended by Wesley Morris

Version 3.9.1 – October 3, 2012 at 4:16 PM

Recommended by Matt

Version 3.9.2 – October 15, 2012 at 6:18 PM

Great App for motivating and tracking calories and weight loss

Recommended by Greg Baker

Version 3.9.2 – October 20, 2012 at 6:00 AM

Love the fact that it scans barcodes!

Recommended by Lawrence Standley

Version 3.9.2 – October 25, 2012 at 7:50 PM

Recommended by Michael Overstreet

Version 3.9.2 – November 2, 2012 at 5:28 AM

Faved by Leo Hopcroft

Version 3.9.3 – November 19, 2012 at 6:50 PM

Recommended by Randall Schuff

Version 3.9.3 – November 20, 2012 at 3:11 AM

Recommended by Luzi

Version 3.9.3 – November 20, 2012 at 11:21 AM

Recommended by Neil Forker

Version 3.9.3 – November 21, 2012 at 7:45 AM

If you want to lose weight in an easy, effective way, look no further than Lose It! You can simplify your tracking by scanning bar codes on foods, creating recipes, syncing with a FitBit One, or a Witham scale!

Faved by Mark Owens

Version 3.9.3 – November 26, 2012 at 2:32 PM

Recommended by Bruce Tuckey

Version 3.9.3 – November 29, 2012 at 3:52 AM

Recommended by Fergus Heywood

Version 3.9.3 – November 29, 2012 at 5:14 PM

Faved by Mike Lavey

Version 3.9.3 – December 4, 2012 at 6:22 AM

By far my best app. I used this to lose 60 lbs 3 years ago and I've kept it off since.

Not Recommended by Mark Leymaster

Version 3.9.3 – December 4, 2012 at 1:55 PM

Recommended by Kelly Holford

Version 3.9.3 – December 13, 2012 at 6:10 PM

Recommended by Don Matteson

Version 4.0 – December 21, 2012 at 6:30 PM

Very full-featured calorie-counting and weight-loss app. I lost 60 pounds using it!

Recommended by Joe McGowan

Version 4.0.2 – January 19, 2013 at 3:40 AM

Intuitive. Supports Fitbit.

Recommended by Chris Johnston

Version 4.0.2 – January 23, 2013 at 8:06 AM

Recommended by Leonard Armstrong

Version 4.0.2 – January 27, 2013 at 12:00 PM

Recommended by Evan Willnow

Version 4.0.2 – January 31, 2013 at 7:39 AM

Lost 120lbs using it. Need I say more?

Recommended by Michele Mazza

Version 4.0.2 – February 2, 2013 at 6:27 AM

Recommended by Jon

Version 4.0.2 – February 13, 2013 at 11:54 AM

Recommended by Lito D

Version 4.0.3 – March 9, 2013 at 1:34 AM

Faved by Tim Chaten

Version 4.0.3 – April 5, 2013 at 8:21 AM

Rated so-so by Joel Mearig

Version 4.0.3 – April 22, 2013 at 5:28 PM

Faved by Hallie Johnston

Version 3.7.3 – August 21, 2013 at 2:16 PM

This version is somewhat limited with food choices. You can modify. It is a helpful tool.

Recommended by Greg

Version 4.0.9 – August 23, 2013 at 12:39 PM

Rated so-so by Jack M. Raymond, Jr.

Version 4.0.11 – October 26, 2013 at 3:00 AM

Recommended by Jim Kipers

Version 5.0 – November 8, 2013 at 2:02 AM

Recommended by Jason

Version 5.0.2 – November 23, 2013 at 10:08 AM

Faved by Harry Mueller

Version 5.0.2 – November 30, 2013 at 4:35 PM

Not Recommended by Joel Massey

Version 5.0.2 – December 1, 2013 at 11:06 AM

Rated so-so by Paul Rubin

Version 5.0.2 – December 1, 2013 at 1:20 PM

Recommended by Rob

Version 5.0.2 – December 7, 2013 at 9:31 AM

Recommended by Dana C

Version 5.0.2 – December 8, 2013 at 11:09 AM

Recommended by Tim

Version 5.0.2 – December 8, 2013 at 5:56 PM

Recommended by Louis Lauzon

Version 5.1.1 – January 1, 2014 at 10:22 AM

Faved by Matt

Version 5.1.2 – January 8, 2014 at 5:07 PM

Recommended by J.B.

Version 5.1.2 – January 10, 2014 at 11:39 AM

Recommended by Nathan

Version 5.1.2 – January 10, 2014 at 2:18 PM

Recommended by S Eder

Version 5.1.2 – January 12, 2014 at 5:29 AM

Rated so-so by Barry

Version 5.1.5 – February 24, 2014 at 11:05 AM

Good app for tracking but not the best database for foods (compared to MyFitnessPal).

Recommended by Terry

Version 5.1.8 – April 2, 2014 at 6:33 PM

Rated so-so by D Charles Worth

Version 5.1.8 – April 2, 2014 at 8:31 PM

My rating is probably closer to a "mildly recommend" but that's not an option. I use it now only for charting my weight. Now that I have several years of data, I'd like to be able to zoom the chart but that's not available. The thing that stopped me using the food recording was that I couldn't record anything other than the basic nutrient information for foods, and I wanted that. It's there on packaged food: why can't I record it?

Recommended by George Somers

Version 5.1.9 – April 13, 2014 at 7:58 AM

Recommended by Michael

Version 5.1.9 – April 22, 2014 at 7:03 AM